Wednesday, March 9, 2011

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NEWS - Face-serial! The TV series on Facebook? Meanwhile, we start with the movie ...
(ANSA) - Rome, March 9 - Piracy, the search for new revenue, the technologies more and more 'advanced and the consequent need to intercept a more' young push the film market to expand more and more 'on the Internet: the 'latest news' and 'the agreement between the Warner Bros and Facebook under which the film majors will be able to' offer the rental of their films to social network users, directly from their official page. The first title available and ' The Dark Knight - The Dark Knight , 2008 film directed by Christopher Nolan with Heath Ledger Joker unforgettable that after shooting the film died' for overdose. According to the agreement between Warner Bros and Mark Zuckerberg (manager now indefinitely), the film will be available in streaming and can be paid in dollars or with Facebook Credits, that 'the virtual currency accepted in the social network. For now the service will 'only available in the United States . The Dark Knight for the price 'of 30' credits Facebook ' or three dollars. Users will have access to the film for 48 hours through their account on the social network, they can pause and resume watching whenever you return to the site. Ed and 'planned-style social media, the ability' to leave comments and interact online with their friends while watching the film. Last month Warner Bros had already ' tested the possibility 'of the network and making it available as an application of micro devices for Apple the same film and another film license plate always Christopher Nolan, Inception, with star Leonardo DiCaprio. Facebook ''and 'become a daily destination of hundreds of millions of people - said the president of Warner Bros. Thomas Gewecke , in an interview with the Wall Street Journal -. Making our movies available on social networks and 'just a natural extension of our efforts on digital distribution.'' In January, the second com.Score site Facebook was the sixth most 'popular in the U.S. with 42 million visits and an average of 15.4 minutes spent. And Warner Bros which has seen long, has chosen The Dark Knight 'cause 3.9 million people had clicked the button' I like '. This initiative and 'only the last of the majors in order of time to recover a market that has lost interest in the rental of videos and DVDs because of piracy over the Internet, pay-per-view and catch-up TV and iTunes after Apple TV but also - always in streaming and micro-payments, but to use it 'must buy some sort of decoder - then comes the direct use on social networks. And the prices are even more 'convenient: three dollars for the rental of a movie to watch in 48 hours and' definitely a lower rate 'of cheaper than Blockbuster, the popular chain that hire U.S. and 'in fact bankrupt worldwide, including Italy. And in our country, according to the latest figures of the Federation of Anti-media piracy, illegal downloading has caused an economic loss in DVD sales of 150 million, 130 million in rent. For FAPAV , finally, and it 'a conservative estimate, 37% of the Italians in 2010 has received copies of pirated audio-visual content, 5% more' than in 2009.

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